Chance the Rapper Spices Up a Backstreet Boys Classic for Doritos

Ever wish the Backstreet Boys had a little more spice? Today is your lucky day. Doritos is attempting to do just that with its 30-second Super Bowl spot (and an extended 60-second cut, which also dropped today). Doritos paired the boy band with Chance the Rapper for an odd, but strangely satisfying, hip-hop rendition of...

Not coming through? Click here to view in browser January 30, 2019 Morning Digest What marketers need to know today Doritos Added Chance the Rapper's Hip-Hop Spice to a Backstreet Boys Classic in Its Super Bowl Ad Tony Romo, Football's Best Color Commentator, Keeps It Chill in Skechers' Super Bowl Ad Promoted Content by Merkle The 3 Marketing Imperatives of Successful Digital Transformation Mr. Peanut Drives Like a Nutcase to 'Save' Alex Rodriguez in Planters' Super Bowl Ad Move Aside Influencers—Athletes Are Becoming the Faces of New Brand Strategies Twitter's #BrandBowl Is Back for Year 2 With a New Category for Video Views In Their First Film Together, Lenny and Zoë Kravitz Visit Their Family's Bahama Roots for Tumi

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