Production Companies Are Taking a Bite Out of Agency Business

It's no secret that holding companies have their backs up against the wall as MDC Partners is up for sale and WPP is mashing agencies together left and right in order to survive and hopefully flourish again. There are a number of reasons behind their struggles, but according to Pivotal Research senior analyst Brian Wieser,...

Not coming through? Click here to view in browser January 15, 2019 Morning Digest What marketers need to know today How Production Companies Are Taking a Bite Out of Agency Business Campbell's Chicken Noodle Got Its Name From a Flubbed Radio Show Line Promoted Content by ITA Group The Most Important Traits of Great Immersive Experiences This Musician Found a Community of Fans on Reddit. Now, He Leads Brand Strategy for the Platform Jason Bateman's Dry, Witty Humor Will Star in Hyundai's Super Bowl Ad IPG May Lay Off More Than 200 Detroit-Area Employees After Losing Fiat Chrysler Media Business

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