How the Super Bowl Became the Most Vigilantly Guarded Brand Name in America

One of the most important plays in football history was made on March 7, 1969, though it didn't take place on a field anywhere. It happened at the U.S. Patent and Trademark Office, where the claims examiners received registration No. 882283 from an office at 345 Park Ave. in New York: The National Football League...

Not coming through? Click here to view in browser January 29, 2019 Morning Digest What marketers need to know today How the Mother of All Football Games Became the Most Vigilantly Guarded Brand Name in America Why Brands Spend $5 Million (or More) on a Super Bowl Ad to Support a Cause Promoted Content by dataxu This Is the Year You Add Connected TV to Your Media Plans In This Hilarious Ad for Lamb, Australia and New Zealand Finally Find a Reason to Unite Brunner's 2017 Super Bowl Ad for 84 Lumber About Immigration Is Just as Relevant Today Infographic: 43% of Americans Surveyed Don't Plan on Watching the Super Bowl This Year

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