How to Create and Measure an ABM Strategy

With the start of 2019, we all have planning and campaign measurement on our minds. Whether you are already utilizing ABM or considering implementing it in 2019, these next few months are crucial.           ACHIEVE ABM SUCCESS IN 2019             LIVE WEBINAR         Wednesday, January 16 10am PT / 1pm ET       REGISTER NOW     With the start of 2019, we all have planning and campaign measurement on our minds. Whether you are already utilizing ABM or considering implementing it in 2019, these next few months are crucial. Join us on January 16 for our webinar, How to Create and Measure an ABM Strategy. We will dive into ABM and how to create and measure the perfect strategy. In this webinar, you will gain insights to:       • Build an effective ABM strategy and measurement program       • Identify the metrics that tie your efforts to business outcomes       • Use analytics to refine targeting and personalization efforts       • Evaluate campaign performance across the entire funnel           REGISTER NOW           Speakers:         Nani Shaffer Director, Product Marketing Demandbase     Lia Hanson Director, Demand Generation Demandbase         Copyright © 2019 Demandbase. All rights reserved. 415.683.2660 | 680 Folsom Street, Ste. 400, San Francisco, CA 94107

- - - - - - - - - - - - - - - - - - - - - - -