3 Secrets to Peloton's Astonishing Success

When Tom Cortese and his four co-founders started Peloton in 2012, they were faced with an industry that hadn't seen change in "40-plus years." They set out to shift the fitness landscape--not just where fitness happens, but how people think about it, said Cortese in a keynote today at Brandweek: Challenger Brands. Their main goal...

Not coming through? Click here to view in browser February 08, 2019 Morning Digest What marketers need to know today 3 Secrets to Peloton's Astonishing Success Microsoft and Google Were the Two Most Effective Super Bowl Ads, According to These Stats Promoted Content by Merkle The 3 Marketing Imperatives of Successful Digital Transformation Prowess in Storytelling Is What Makes a Challenger Brand, and More Insights From New Adweek Survey Ryan Reynolds and Hugh Jackman Made Ads for Each Other, But Weren't Quite on the Same Page Planet Fitness Names Barkley Its Lead Agency Across Creative and Media

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