Did Burger King's Super Bowl Ad Actually Work?

It was a Super Bowl ad unlike any other--for better or worse. Burger King's #EatLikeAndy ad in this year's Big Game was a surreal 45 seconds of Andy Warhol silently eating a Whopper. Beyond the cryptic hashtag, there was really no sales message and definitely no punchline. It was a classic moment of found footage...

Not coming through? Click here to view in browser February 21, 2019 Morning Digest What marketers need to know today Did Burger King's Super Bowl Ad Actually Work? CMO Fernando Machado Shares 10 Insights Apple Watch Defies Gravity in Latest Sky-High 'Air Dancing' Spot From Director Jonathan Glazer Promoted Content by OpenText Hightail Creativity Doesn't Have to Be Complicated If You Follow These 6 Key Steps PepsiCo Moves Gatorade Digital Marketing to TBWA\Chiat\Day Los Angeles Serena Williams Joins the Board of Directors of Poshmark, an Online Shopping Marketplace Meet DrainerBot, the Ad-Fraud Operation That Could Be Stealing Your Mobile Data

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