How Bud Light Made People Care About the Ingredients in Beer

Bud Light had a big Super Bowl this year, running four spots, including one epic ad with HBO's Game of Thrones. While the brand's surprising partnership won the night, Bud Light says its trolling strategy with "Special Delivery," a 60-second ad that shamed Coors Light and Miller Lite for using corn syrup, is the one...

Not coming through? Click here to view in browser February 22, 2019 Morning Digest What marketers need to know today Bud Light Says Trolling Competitors Increased Transparency and Interest in Beer Ingredients Amid Declining Sales, Victoria's Secret Is Bringing Back a Once-Sure Thing: Swimwear Promoted Content by Adweek Intelligence Challenger Brand Success Is All About Great Storytelling Don't Look Now, but 146-Year-Old Levi's Just Hired an Artificial Intelligence Officer A Brief Rundown of Racism Within Advertising and Why It's Still Happening Today Beloved Carvel Ice Cream Monstrosity Cookie Puss Now Has Its Own Beer

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