In Case You Missed It—Brandweek Challenger Brands

A look at the two-day inaugural summit.

If you missed Brandweek: Challenger Brands, don't fret, we've got you covered. The two-day summit, which Adweek hosted in New York last week, sold out so quickly we had to move to a larger venue. Among the 350 brands and 50 speakers in attendance were direct-to-consumer companies like Casper, Parachute and Quip, as well as established brands like Kraft Heinz and Levi's. Together they gave attendees an understanding of the new challengers in various categories but also spoke on how to alter customers' perceptions of well-known brands.   For example, did you know that way back in 1992, Levi's was the first Fortune 500 brand to offer same-sex partner benefits? Or that the Harry's co-founders were at the factory they would eventually purchase to produce their razors when Dollar Shave Club's viral video went out (it was "the worst day of their lives," said vp of marketing Lorna Sommerville). If you joined us, you heard remarkable stories and insights like that from top-tier marketers.   Over the coming weeks, we'll be rolling out stories and videos from the event so that you can experience it, too. Here's some of what you missed, including Peloton's miraculous rise and Bethenny Frankel's business savvy.     This email was sent to studio12creativegroup.media@blogger.com because you requested information from Adweek. If you do not wish to receive e-mails like this in the future, please click below to unsubscribe. © 2019 Adweek, LLC  •  261 Madison Avenue  •  8th Floor  •  New York, NY 10016 Unsubscribe  •  Update Preferences  •  Terms of Service  •  Privacy Policy https://link.adweekevents.com/oc/5be2e1a2ecf12a403901d1779ivn2.2lni/7ebe249f