Hefty Goes All In on 'John Cena Is a Sex Symbol'

John Cena is, among a host of things, a branding chameleon. Whether he's singing the praises of car freshener or doubling as a lovelorn, vodka-slinging boy bander, the man can sell just about anything. It's hardly difficult to figure out how this is so; his charm and versatile appeal are as magnetic as they are...

Not coming through? Click here to view in browser February 12, 2019 Morning Digest What marketers need to know today Hefty Is Going All In on 'John Cena Is a Sex Symbol' as Its Ad Strategy Edelman Hires Creative Veteran Behind Leo Burnett's 'Like a Girl' as Its First Global CCO Promoted Content by Cuebiq What's Your Brand's Consumer Compatibility? The Family Coppola Brand Hosted an Interactive Activation at Sundance in Honor of Francis Ford's Birthday True Racial Representation Won't Happen If the Nuances Are Disregarded Bucking the Trend, Kroger Seeks Its First Creative Agency of Record Like a Next-Gen Schoolhouse Rock, Cheerios Launches 4 Catchy Animated Shorts

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