What Happens to Struggling Brands Inside a Conglomerate?

Throughout the second half of the 20th century, Jell-O and Kool-Aid were omnipresent on American pantry shelves. But in 2019, the story for both brands is a bit different: they carry more nostalgia value than modern consumer appeal. Late last week, Kraft Heinz's stock fell by 20 percent after the company shared that it had...

Not coming through? Click here to view in browser February 26, 2019 Morning Digest What marketers need to know today Presented by What Happens to Struggling Brands Inside a Conglomerate? Jell-O and Kool-Aid Are About to Find Out How Ad-Tech Is Invading Physical Retail Spaces Promoted Content by The XD Agency Bold, New Direction to Build Your Brand-Tribe Dialogue Spike Jonze's Artful Short Film for MedMen Spotlights the 'Unjust Criminalization' of Cannabis Deutsch's Head of Music Straddles the Record and Advertising Industries Here's How Much Barbie Has Changed Since Her Debut Almost 60 Years Ago How Black Creatives Are Helping Reshape the Entertainment Industry

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