Are you winning with Gen Z this quarter?

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Find out which brands will Gen Z turn to, as revenge spending begins to gain momentum. It's not too late to win with Gen Z this quarter, as our Brand Affinity Tracker reveals college students favorite brands aren't set in stone. After putting their plans on hold for much of 2020, Gen Zs are excited to progress with their life goals and experience new things in 2021. But which brands will Gen Z turn to, in order to fulfill these desires? Our latest research-fuelled Brand Affinity Tracker reveals the brands across verticals that are thriving in 2021. Spoiler: compared to last quarter, we’ve seen brands rise and fall in every vertical, with surprising changes emerging: Old Navy overtakes Forever 21 to take the crown in the fashion vertical Sports brands continue to perform well across all metrics, including purchase intent, despite gym closures and fixture cancellations Grocery chains who supported Gen Z through the difficult past year have seen brand advocacy skyrocket and sales grow online as well as instore Find out which brands are winning - and why. GO TO THE TRACKER P.S. Register for our upcoming webinar with Domino's, the multinational American pizza chain, as they spill the beans on how to be remembered by Gen Z for the right reasons.

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