Go beyond the top line and find out how students really interact with brands like yours.
With consumer needs shifting, and the retail landscape evolving, there’s no better time to check in with shoppers. Introducing the US Shopping Report - a comprehensive guide to how the 200 billion adults in the US are spending across sectors and interacting with brands like yours.
We also shed a light on how the 37 million college students are harnessing their purchasing power and developing brand loyalty. The next generation of shoppers are:
Ethically conscious: 71% of students changed their shopping habits due to Black Lives Matter.
Digital natives: 75% of college students browse online stores at least once a week, and 37% make weekly purchases.
In control of their incomes: 70% had a part-time job in the past year.
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