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[Download] US Shopping Report has landed

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With consumer needs shifting, and the retail landscape evolving, there’s no better time to check in with shoppers. Introducing the US Shopping Report - a comprehensive guide to how the 200 billion adults in the US are spending across sectors and interacting with brands like yours.
We also shed a light on how the 37 million college students are harnessing their purchasing power and developing brand loyalty. The next generation of shoppers are:
  • Ethically conscious: 71% of students changed their shopping habits due to Black Lives Matter.
  • Digital natives: 75% of college students browse online stores at least once a week, and 37% make weekly purchases.
  • In control of their incomes: 70% had a part-time job in the past year.
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