[WHITEPAPER] Bracing for Impact: iOS 14 and Beyond

Email not displaying correctly? Click Here

The ongoing Apple iOS 14 updates related to data privacy are creating waves for advertisers. The release of iOS 14.5 will require mobile users to opt-in to data tracking and will extend to all apps, regardless of product or service.  The changes have the potential to significantly reduce conversion rates and trackability, most notably on Facebook. As brands brace for impact, many are unprepared for the disruption it may cause to their digital efforts and have questions about this and additional consumer driven privacy initiatives on the horizon.  These actions by Apple to push increased user privacy and online transparency could be the first of future important steps for building the bridge between personalized content and experiences and consumers’ view of online privacy. No matter what, privacy will continue to be a focus moving forward, and brands need to be proactive in their approach. Adtaxi developed Advertising in the Age of Privacy to help brands navigate the impending data privacy changes coming with iOS 14.5 and beyond. This white paper includes specifics on Apple’s updates, notable impacts to Facebook attribution, and ways to diversify your media mix to continue driving results. DOWNLOAD NOW Copyright © 2021, All rights reserved. Our mailing address is: Adtaxi 5990 Washington St. Denver, CO 80216 Follow on Twitter   Friend on Facebook

This email was sent to  studio12creativegroup.media@blogger.com because you requested information from Adweek or one of our partners. If you do not wish to receive e-mails like this in the future, please click here to unsubscribe. © 2021 Adweek, LLC • 261 Madison Avenue • 8th Floor • New York, NY 10016 Unsubscribe • Update Preferences • Subscribe Terms of Service • Privacy Policy

Link