Google Analytics 4 Under the Spotlight in New Book

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Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform is available on Amazon in both Kindle and paperback versions.

View in browser The second edition of Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform is here, now with a full chapter dedicated to Google Analytics 4, known as the "future of analytics." About the Book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform (Edition II) is your practical guide for navigating each stage of analytics maturity, beginning with the basics and taking you step-by-step through a framework for achieving greater efficiency and increased confidence in your marketing decisions. Alex Yastrebenetsky and Michael Loban discuss the six mandatory focus areas for digital transformation before introducing you to the key component for success: choosing the right platform. You’ll learn why Google Marketing Platform dominates the industry, which changes you can expect with Google Analytics 4 and Ads Data Hub (ADH), and how to implement data governance with privacy guidelines (such as the California Consumer Privacy Act). This updated edition also includes a foreword from Sean Downey of Google (Vice President, Platforms). Kindle Version Only $0.99 for Limited Time As a special publishing-week offer, you can now purchase the Kindle version of Crawl, Walk, Run (Edition II) on Amazon for only $0.99. (Don't have a Kindle device or the free Kindle app? No worries. You can also buy the paperback version of Crawl, Walk, Run on Amazon now.) BUY THE BOOK ON AMAZON InfoTrust, 4340 Glendale-Milford Road, Suite 200, Cincinnati, Ohio 45242, United States of America, 5133769740 Unsubscribe Manage preferences

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