New Study: Optimizing Channels Like Addressable Advertising is Top Priority For Buyers in 2021

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A brand new study released today by Forrester Consulting provides insight into the current and future state of Addressable TV.

Now is the Time to Prioritize Addressable TV Advertising A new study completed by Forrester Consulting provides insight into the current and future state of Addressable TV, from the perspective of leading brands and agency buyers. Commissioned by "The Transformation of Television: Embracing the Era of Addressable TV” explores:

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