Anheuser-Busch Surveys 6,000 Consumers Daily

As Anheuser-Busch InBev transforms its marketing to become hyper-relevant to a variety of audiences, it's moving away from standard focus groups--and talking with a lot more consumers a lot more frequently. Marcel Marcondes, the company's U.S. CMO, says the brewing giant now has an online panel of more than 6,000 consumers who talk with the...

Not coming through? Click here to view in browser May 10, 2019 Morning Digest What marketers need to know today Presented by Anheuser-Busch Surveys an Online Panel of 6,000 Fans Each Day to Keep Its Marketing Relevant Johnson & Johnson Cuts Marketing Budget, Affecting Partners Omnicom and WPP Promoted Content by WarnerMedia People, Values and Partners are Sleep Number's Key to Great Branded Content What's on Sale at New York's First Amazon Go Store? We Take You Inside Walmart Store Managers Make $175,000 Per Year on Average Budweiser Wants to Remind You to #CallYourMom This Mother's Day This Year's NewFronts Showed Digital's Aggressive Push to Become the New TV

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