YouTube's New Original Content Strategy

One year ago, YouTube made its biggest splash yet on the scripted originals front with Cobra Kai, its revival of the Karate Kid franchise. The company said the series' first episode received more than 50 million views in its first five months. But despite that show's success, the company has quietly shifted its original content...

Not coming through? Click here to view in browser May 02, 2019 Morning Digest What marketers need to know today YouTube's Chief Business Officer Reveals New Original Content Strategy and Talks Brand Safety Droga5 London's New Series Illustrates How Amazon Can Transform Your Look (or Lifestyle) Promoted Content by Samsung Ads What's the Most Valuable Audience for TV Advertisers Today? Medium Is Creating 4 Publications That Revolve Around Topics Popular Among Readers Ad Fraud Is Down, But Don't Get Too Comfortable Why Publishers Need to Bulk Up Their Brand Protection Measures How a Gum Brand Uses AI to Help People Navigate Difficult Conversations

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