Gen Z’s Favorite Brands Include Some Surprises

Gen Zers are entering a golden age, with marketers trying to classify them and figure out what they like. In Morning Consult's study of Gen Z's top 25 favorite brands, the tech and media company used four metrics--brand favorability, trust, community impact and net promoter score--to determine its rankings. Tech companies dominate the list, with...

Not coming through? Click here to view in browser May 23, 2019 Morning Digest What marketers need to know today Presented by Gen Z's Favorite Brands Are a Mix of Tech Companies and Some You Wouldn't Expect Here's What Ad Buyers Really Thought About Upfronts Week 2019 Promoted Content by Synethsio How AI Will Change the Insights You'll Get from Social Media Grey Brazil Asks Politicians to Hand Over the Miles They've Racked Up on Taxpayers' Dime 7 Industries Amazon Is Primed to Conquer Next MDC Partners Expands C-Suite With Hire of Former Private Equity Veteran as COO A Caveman Concocts Cunning Ways to Cut the Line In This French Supermarket Ad

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