How Agencies Measure Success for Experiential Marketing

As consumers crave more real-life experiences, brands are looking for ways to leave lasting impressions beyond a clever spot or a "buy now" button. At SXSW, HBO followed up last year's Westworld with scenes from Game of Thrones' Westeros. Meanwhile, tech companies have been opening pop-ups to promote hardware like the Google Home or Facebook...

Not coming through? Click here to view in browser May 21, 2019 Morning Digest What marketers need to know today Presented by Measuring Success for Experiential Marketing Isn't Easy. How Agencies Are Tracking ROI Adweek's 2019 Grad Guide to Marketing, Media and More Promoted Content by Storyful Why Influence—Not Influencers—Should Matter Most to Marketers How Yuengling Beer Has Endured for a Whopping 190 Years What Google's War on Fingerprinting Means for Marketers How to Create a Killer Professional Website, Straight From the Pros More People Tuned In for the Game of Thrones Series Finale Than The Big Bang Theory's Last Episode

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