Why Birchbox Is Trying a Non-Binary Rebrand

In an era when direct-to-consumer brands use inclusivity not only as a means of marketing but as part of their overall missions, Birchbox is finally catching up. The 9-year-old company is rebranding its BirchboxMan brand to Birchbox Grooming, with the subscription boxes undergoing the same makeover beginning June 1. Additionally, the six Walgreens locations that...

Not coming through? Click here to view in browser May 29, 2019 Morning Digest What marketers need to know today In a Nod to Greater Inclusivity, Birchbox Tries a Non-Binary Rebrand PwC's Jon Finkelstein on How His Existential Crisis Helped Him Overcome Agency Monotony Promoted Content by Collective Bias Choosing Influencers Takes More Than Follower Counts How Tim Hortons Became Synonymous With Canada LinkedIn Buys Drawbridge as It Looks to Ramp Up Its Marketing Solutions Offering This Quietly Powerful Gillette Ad Shows a Dad Teaching His Transgender Son How to Shave

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