Insights to optimize your ad spend:
- Back-to-school shopping starts early - often mid-July - and last well into September once schools begin.
- Computers and printers spike in August before colleges start.
- Clothing spikes in September when students see what's in fashion.
- Dorm room essentials surge in July and early August.
Marketer takeaways:
- Back to school shopping varies by grade level so activate our audience segments to target accordingly:
- Elementary School
- Middle School
- High School
- College
Options for activating Bazaarvoice shopper data:
- 360 degree campaign management from out expert team.
- Audience packaged up and ready to go for activation at partner DSPs including Amobee, The Trade Desk, and AAM
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