Back-to-school shopping starts soon: audiences available now

Alert

Back-to-School Audiences Available

School may be winding down but now is the time to start planning your next advertising campaign.

Insights to optimize your ad spend:

Back-to-school shopping starts early - often mid-July - and last well into September once schools begin.
Computers and printers spike in August before colleges start.
Clothing spikes in September when students see what's in fashion.
Dorm room essentials surge in July and early August.

Marketer takeaways:

Back to school shopping varies by grade level so activate our audience segments to target accordingly:

Elementary School
Middle School
High School
College

Options for activating Bazaarvoice shopper data:

360 degree campaign management from out expert team.
Audience packaged up and ready to go for activation at partner DSPs including Amobee, The Trade Desk, and AAM

Email us at audiences@bazaarvoice.com for a comprehensive list of audiences to activate on this Back-to-school season!

*Insights based on traffic on the Bazaarvoice network found here.

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