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Webinar: How Georgia Pacific beats the odds with new product launches

WEBINAR
Beat the odds with your next
CPG product launch
April 23, 2019 | 10am PT / 1pm ET
Join the webinar
Tens of thousands of new products launch each year in the US, but as many as 40% of them fail. In this increasingly competitive landscape, it's more important than ever to design a product launch strategy that catches your target customers' attention right from the start.

Join this webinar to hear how Georgia Pacific successfully drove consideration and conversion for its new Dixie Ultra Deep Dish and Vanity Fair Everyday Extra Absorbent Napkins.
You'll also learn how to engineer new CPG product launch success by:
Getting consumers to break their buying habits and try something new
 
Connecting all along the path to purchase to cement new brands and products top of mind
 
Standing out at shelf in a cluttered CPG retail environment
 
Boosting awareness and drive trial for new products
Speakers
Priti Lokre
Sr. Brand Building Manager
Georgia Pacific
Dave Bilanin
RVP, East
Shopkick
Join the webinar

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