Free TV’s Coming Back in a Big Way

In January, almost a year after Viacom CEO Bob Bakish told investors his company was preparing to launch a streaming service in late 2018, Viacom finally unveiled its OTT strategy--but it wasn't what anyone had been expecting. Instead of creating its own subscription video on demand (SVOD) service--as rivals Disney, Comcast and AT&T are doing--the...

Not coming through? Click here to view in browser April 08, 2019 Morning Digest What marketers need to know today Presented by Remember Free TV? It's Coming Back in a Big Way To Battle Fin-Tech Upstarts, Big Banks Are Turning to—What Else?—Technology Promoted Content by Cuebiq How Are You Going to Measure the Impact of Your Upfront TV Buys? The Anonymous 'Diet Madison Avenue' Social Media Whistleblowers Could Be Unmasked Within a Week How DTC Invisible Aligner Brands Build Trust to Challenge the Orthodontic Status Quo Can These Highly Trained Dogs Get You Off Your Phone While Driving? Geico Hopes So How Amazon Can Succeed with Earbuds Where It Failed with Phones

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