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Will Consumers Buy Cereal Online?

The direct-to-consumer (DTC) craze has birthed businesses that have challenged the mattress marketplace, the eyeglass shopping experience, options for luggage and sneaker selections, among many other sectors. But rarely has it come for one specific category: your groceries. Magic Spoon, a DTC company that launched earlier this month, is changing that. The company sells cereals...
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April 26, 2019
Morning Digest
What marketers need to know today
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