The Growing Appeal of Alternative Agency Networks

Holding companies are struggling to adapt to changes in consumer behavior. A floundering MDC Partners is hoping Stagwell Group's acquisition can change its fortunes. Ogilvy rebranded itself last June after around two years of restructuring and staffing changes. And even the nation's oldest agency wasn't impervious to WPP's consolidation as the holding company merged JWT...

Not coming through? Click here to view in browser April 30, 2019 Morning Digest What marketers need to know today Presented by The Third Way: The Growing Appeal of Alternative Agency Networks Why Gorton's Fish Sticks Make America So Nostalgic Promoted Content by WarnerMedia Inventing the Rules for Digital-First Stories that Work How Direct-to-Consumer Brands Are Plotting Their Way to Your Dog's Heart Advertisers Are Hedging on Google as It Enacts GDPR-Compliant Policies Carrie Brownstein on How Portlandia Launched Her Branded Content Career Ford and Gina Rodriguez Prove It's Never Too Late for Women to Achieve Their Dreams

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