The Best of Adweek From the Past Week

The coffee chain formerly known as Dunkin' Donuts surprised consumers last September when it dropped 'Donuts' from its name, becoming simply Dunkin'. After introducing the change with a tongue-in-cheek campaign--proclaiming it was on a "first-name basis" with consumers--the brand rolled out new packaging this past January to reflect its shortened name. To understand what it...

Not coming through? Click here to view in browser April 20, 2019 Morning Digest What marketers need to know today Behind the Rebrand: How Dunkin' Retooled Its Marketing to Become a Beverage-First Company Nike Celebrates Tiger Woods' Triumphant Return and His Path to Golf's Biggest Record Promoted Content by FocusVision CMOs Need to Put People Transformation First Ancestry.com Pulls Tone-Deaf Ad That Romanticizes Why Black Americans Have White Lineage For Earth Day, Apple Uses Dramatic iPhone Footage as a Warning Not to Cross Mother Earth Aidy Bryant on Season 2 of Shrill, Reclaiming the Word 'Fat' and Her Future at SNL The Story Behind One of the Most Controversial Candies of Our Time Facebook Enlists Celeb Moms to Charm You Into Calling Your Mother More With Portal Can Porn Save VR?

Featured Jobs Product Director, Publisher Solutions Innovid Inc New York, New York   Sr. Content Strategist Serino Coyne New York, New York   Advertising & Marketing Specialist Cayman Islands Dept. of tourism New York, New York   Programmatic Media Buyer H&L Partners Oakland, California   Creative Designer CGTN America Washington, Washington DC   See More Jobs »

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