Extra's as Skilled as Ever at Human Storytelling

Some of the most effective marketing doesn't necessarily center on the product, but rather positions it as a catalyst for a more interesting story. It's a technique that only works with a particularly resonating narrative, like an intense love story that makes you momentarily forget that a company is trying to sell makeup. For years,...

Not coming through? Click here to view in browser April 23, 2019 Morning Digest What marketers need to know today Presented by Extra Gum Again Shows Its Skill at Quiet Storytelling With a Tale of Unexpected Friendship How Jesse Williams Helped MedMen Craft the First Cannabis Commercial Promoted Content by Factual Driving Foot Traffic Is Data-Driven Marketing's Latest Triumph What Agencies Can Learn From This Ultra Successful Experiential Campaign Recess, the CBD Sparkling Water Company, Is Now Available on Uber Eats How This Tech Company Keeps You Coming Back for Its Salads

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