The Importance of Tone of Voice for Brands

If you're into big brand battles and the fall of industry titans, you're probably watching the news about Uber's upcoming IPO. Though the official bid date hasn't yet been set, industry analysts are already predicting that the once-iconic peer-to-peer ridesharing app might not be the best long-term investment. As an industry insider who trades in...

Not coming through? Click here to view in browser April 24, 2019 Morning Digest What marketers need to know today Presented by Developing a Tone of Voice for Your Brand Can Solidify Your Presence in Consumers' Minds McCann Beat Droga5 and CPB to Win Creative and Strategic AOR Duties for ADT Promoted Content by Criteo How AI Gets More ROI Out of Your Ads H&M Will Now List Suppliers and Factories for All of Its Garments The U.K.'s Biggest Cell Carrier Brought a CGI Instagram Model to Life With AI and 5G Hasbro and Ogilvy Created a Simple, Lovely Ad About Why Boys Should Play With Dolls

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