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How to get your ads to be 74% more likeable

Biometric research shows that ads shown next to quality content are 74% more likeable than ads shown on low quality sites.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

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The Halo Effect     How context impacts brand perception IAS partnered with Neuro-Insight to conduct research into the connection between ad placement and consumer perception. By using technology that tracks and records brain activity, we found neurological evidence that ads viewed in high-quality environments are perceived more favorably than in low-quality environments.     DOWNLOAD THE FULL REPORT     Integral Ad Science (IAS) is a global technology company that offers data and solutions to establish a safer, more effective advertising ecosystem. We partner with advertisers and publishers to protect their investments, capture consumer attention, and drive business impact.               This email was sent to  studio12creativegroup.media@blogger.com because you requested information from Adweek or one of our partners. If you do not wish to receive e-mails like this in the future, please click below to unsubscribe. © 2019 Adweek, LLC • 261 Madison Avenue • 8th Floor • New York, NY 10016 Unsubscribe • Subscribe Terms of Service • Privacy Policy

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Industry Leaders on Ad Tech

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Morning Digest   July 31, 2019

11 Key Takeaways on Ad Tech From Industry Leaders     Martin Sorrell, Linda Yaccarino and more shared their thoughts during Adweek's NexTech Conference.

Here's What Needs to Change to Get More Women Into Ad Tech     Adweek NexTech panelists say misconceptions keep women out.

Uber's Marketing Layoffs Say a Lot About the Brand's Long-Term Challenges     Ad tech might solve some of Uber's problems, but not all of them.

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Introducing the Adweek 2019 Readers' Choice Tech Awards     Vote now for your favorite advertising and marketing technology providers.

Snapchat's First Global Campaign Focuses on Friends     It features users in a dozen countries.

AT&T Renames DirecTV Now to AT&T TV Now as It Continues to Sunset the DirecTV Brand     The rebrand comes as it's prepping new streaming offerings.

Small Media Orgs Get an Ad Tech Advantage With United for News     Most lack resources to compete in the programmatic market.

Coors Light Celebrates the Pure Bliss of Removing Your Bra After a Long Day     Leo Burnett attempts to align the brand with small moments of joy in this new campaign.

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