Old Spice Wants to Rescue Guys From Lameness

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Morning Digest   July 24, 2019

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Old Spice Created Action-Packed Ads About Rescuing Guys From Being Lame     'Never let a friend lose his swagger.'

Vape Brand Juul Hires Red Bull, Beats Marketer as First Head of Creative to Refine Its Messaging     The company faces multiple FDA investigations.

The FTC's Settlement With Facebook Will Reportedly Cover Additional Privacy Allegations     A complaint will address users' phone numbers and facial recognition.

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NBCUniversal Expects to Exceed $1.2 Billion in Ad Sales During 2020 Tokyo Olympics     Nearly one year out, broadcaster is 'pacing significantly ahead' compared to 2016 Summer Games

McDonald's Global CMO Silvia Lagnado Steps Down With No Replacement In Sight     The company has created 2 new svp positions instead.

Ticketmaster Beefs Up Its Marketing Team, Led by New CMO Kathryn Frederick     Challenges include how to target would-be buyers on new platforms.

With Barneys in Financial Trouble, Can Iconic Department Stores Be Saved?     Will New York keep its status as a fashion capital?

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