How Fla-Vor-Ice Became (and Remained) a Summertime Staple

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Morning Digest   July 23, 2019

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How 50-Year-Old Fla-Vor-Ice Became an Enduring American Summertime Staple     The maker of the frozen sugar water in a plastic tube produces 1.5 billion pops a year.

Dynamic Podcasting Promos May Finally Be Nearing a Tipping Point     Despite ongoing measurement challenges, ads are targetable, flexible and can be traded programmatically.

HotelTonight Brands the Booking Equivalent of FOMO: FOBO, the 'Fear of Better Options'     Now owned by Airbnb, the service plays up its 'Daily Drop' deal.

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Kroger Names DDB New York as Its First-Ever Agency of Record     The decision comes after a months-long search.

Johnson's Baby Powder Isn't the First Product to Scare the Hell out of Consumers     These 8 troubled brands shook the faith of American shoppers.

To Boost Women Forward, Duracell's CMO Is Changing the C-Suite Mold     Tatiana Vivienne Jouanneau knows a thing or two about how culture informs the customer experience.

Twitter Taps WhatsApp's Gap Kim as New Head of Global Business Marketing     He had been with Facebook nearly 4 years.

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