IBM’s Watson Marketing Is Now Acoustic

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Morning Digest   July 16, 2019

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IBM Watson's Newly Sold Marketing Tech Division Rebrands as Acoustic     Its major selling point is focus.

This Book of 'Euphejisms' Is Actually a Prostate Cancer Awareness Campaign     The guide includes '100 new terms for the precious life sauce of creation.'

3 Ways Amazon's Prime Day Is Ushering In Back-to-School Shopping Season     They're aiming to establish themselves as a major player during this time of year.

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	The Audience Data Quality Issue You Didn't Know You Had

This China Airlines Ad Makes Travel Sound Absolutely Dreadful. And It's a Huge Hit     You might come home chubbier, broke, pregnant or … haunted?

Amazon Killed Brick and Mortar, So Why Is It Investing in Stores?     Reasons include data, private label sales, Prime subscriptions and more.

What Do Game-Changing CMOs Have in Common?     Future Proof, the marketing podcast from Saïd Business School, Oxford University and Kantar, has answers.

Dentsu's Merkle Adds Analytics Muscle With Ugam Acquisition     The performance marketing agency is growing fast.

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