Industry Leaders on Ad Tech

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Morning Digest   July 31, 2019

11 Key Takeaways on Ad Tech From Industry Leaders     Martin Sorrell, Linda Yaccarino and more shared their thoughts during Adweek's NexTech Conference.

Here's What Needs to Change to Get More Women Into Ad Tech     Adweek NexTech panelists say misconceptions keep women out.

Uber's Marketing Layoffs Say a Lot About the Brand's Long-Term Challenges     Ad tech might solve some of Uber's problems, but not all of them.

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Introducing the Adweek 2019 Readers' Choice Tech Awards     Vote now for your favorite advertising and marketing technology providers.

Snapchat's First Global Campaign Focuses on Friends     It features users in a dozen countries.

AT&T Renames DirecTV Now to AT&T TV Now as It Continues to Sunset the DirecTV Brand     The rebrand comes as it's prepping new streaming offerings.

Small Media Orgs Get an Ad Tech Advantage With United for News     Most lack resources to compete in the programmatic market.

Coors Light Celebrates the Pure Bliss of Removing Your Bra After a Long Day     Leo Burnett attempts to align the brand with small moments of joy in this new campaign.

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