When Will Brands Learn? User Generated Content Goes Wrong. Again.

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Morning Digest   July 03, 2019

Soccer Fans Created Offensive, Customized Jersey Names in Adidas Launch for Arsenal     #DareToCreate was stopped after abuse of personalization feature

The Trade Desk Ruffles Feathers With Controversial Unified ID Solution Rollout     Ad tech's biggest independent player proposes 'cutting off' lower-tier DSPs

Rich Silverstein Finally Gets His Day In the Sun as GS&P Renames Itself via a Chrome Extension     The co-founder gets a break from being 'Silverstein'd'

	Promoted Content by Bank of America Merchant Services
	Can Digital Payments Data Be a Marketer's Best Friend?

Black-ish Spinoff Mixed-ish Will Debut Sept. 24 as ABC Locks In Its Fall Premieres     Modern Family's 11th and final season rolls out Sept. 25

This Protein Bar Brand Created a Quirky, Absurdist World to Promote Their Tasty Snacks     It's the first national campaign for Lenny & Larry's

College Student Turned Experiential Marketing Entrepreneur on the Value of Immersions vs. Impressions     Meet our latest Gen ZEO.

The Gap Names Johannes Leonardo as Lead Creative Agency     It's the company's first AOR since 2012

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