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How a Bunch of Urban Hipsters Saved Pabst Blue Ribbon

ADWEEK | Morning Digest
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Morning Digest
 
July 09, 2019
 
 
 
 
 
How a Bunch of Urban Hipsters Saved Pabst Blue Ribbon
 
 

Not so long ago, PBR was a working man's beer

 
 
 
 
 
 
 
 
 
How This Fintech Company Pivoted Its Marketing to Be Where the Cool Kids Are
 
 

Getting Snoop Dogg on board definitely helped with that

 
 
 
 
 
 
 
 
 
Erin Andrews on Her Rapid Rise and Staying at the Top of Her Game
 
 

'I'm doing exactly what I wanted to do'

 
 
 
 
 
 
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Microsoft Made a Throwback 'Stranger Things' Video Game in Its New Windows 1.0-Inspired App
 
 

It also includes old favorites like Paint and Write

 
 
 
 
 
 
 
 
 
In a World Where Entertainment Is Easily Accessed, Sincerity and Meaning Are Integral
 
 

Consumers crave interactions that'll have lasting impacts

 
 
 
 
 
 
 
 
 
This Dutch Airline Is Encouraging People to Fly Less Frequently
 
 

Campaign highlights KLM's sustainability efforts

 
 
 
 
 
 
 
 
 
Chief Creative Behind 'It's a Tide Ad' Joins Grey Europe
 
 

Javier Campopiano takes on new role at WPP agency

 
 
 
 
 
 
 
 
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