It's Amazon Prime Day. Here's What Marketers Should Know

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Morning Digest   July 15, 2019

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5 Ways Retailers Can Fight Back Against Prime Day. Could One Be Amazon's Achilles Heel?     The ecommerce giant has its weaknesses, experts say

How Amazon's Prime Day Created a Summer Sale Explosion Expected to Boost Competitors 79%     Its rivals may not own the trend, but they're certainly riding the wave

Netflix Hires Jackie Lee-Joe as New Chief Marketing Officer     She'll be replacing Kelly Bennett, who stepped down in March

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How Many of the 20 Netflix Easter Eggs Can You Spot in This Ad?     BETC Paris hid a slew of references in its new telecom spot

Baskin-Robbins and Netflix Made a Spy Game for Stranger Things That Uses Only 1985 Tech     Alternate reality Operation Scoop Snoop, created for Season 3, combines show themes and '80s news

NFL CMO Tim Ellis Takes the Helmets Off and Creates a New Social Media Ecosystem     Tim Ellis, CMO of the NFL, has a pretty elaborate plan around education, verticals, partners, influencers, social platforms and more, and he shares it all in this episode of CMO Moves

Original Songs by Jeremy Renner Pack a Prodigious Punch in New Campaign for Jeep     FCA's CMO calls collaboration 'serendipitous'

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